Introduction of Advertising and Brief History

Advertising has been around for thousands of years. One way of looking at the cave paintings of Lascaux, which are about 16,000 years old, is as advertising. They could be selling to the spirits of animals the idea of showing up for the hunt. Nonetheless, advertising recognizable as ‘advertising’ has been around for millennia. Daniel Mannix, in his book on the roman games, those about to die, quotes an ad found on a tombstone:
For the first few thousand years, people used advertising to promote two things: Locations and services. The above is an example of the first. So were the signs outside taverns and poster were also a popular form of advertising. They were passed out promoting such events as plays or recruiting for the military.
Indian Advertising started with hawkers calling out their wares right from the days when cities and markets first began. From shop front signage and street side seller to press ads and with classified advertising. Ads appeared for the first time in print in Hickey’s Bengal Gazette, India’s First newspaper (Weekly).
Studios marked the beginning of advertising created in India. Studious set up for bold type, ornate fonts, fancier, larger ads. Newspaper studios trained the first generation of visualisers and illustrators with major advertisers begin retailers like Spencer’s Army and Navy and White way and Laidlaw.
The early marketing promotions were retailer’s catalogues. Ads appeared in newspapers in the form of list of the latest merchandise from England.
Let us look at some of the important years in the history of advertising.
Advertising Through the ages

1704: The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, long Island estate is published in the Boston News Letter.

1742: Benjamin Franklin’s Genral Magazine prints the first American magazine ads.

1843: Volney Palmer opens the first advertising agency in Philadelpha.

1867: New York agency Carlton & Smith begin buying the right to place advertising in religious magazines.

1877: James Walter Thompson buy Carlton & Smith from William J. Carlton, paying $500 for the business and $800 for the office furniture. He renames it after himself and moves into general magazine advertising. Later he invents the position of account executive. Today, J Walter Thompson Co, is one of the leading ad agencies in the world.

1882: Procter and Gamble Co. begin advertising lvory soap with an unprecedented budget of $11000.

1883: India: Horlicks becomes the first “malted milk “ to be patented on 5th june 1883

1893: Asa Briggs Chandler registers Coca-Cola as a trademark.

1898: M.W Ayer helps national Biscuit Co. Launch the first prepackaged biscuit, Uneeda eith the slogan “lest you forget we say it yet, Uneeda Biscuit” which was the first million doller advertising campaign.

1899:  J. Walter Thompason Co. is the first agency to open an office in UK.

1905: India:  B. Dattaram & Co. claim to be the oldest existing Indian Agency in Mumbai.

1906: W.K Kellogg place the first ad for Corn Flaks in Six Midwestern newspapers.

1911: For the first time in its history P& G pays an outside agency, J. Walter Thompson Co,. to launch Crisco, Its new vegetable shortening.

1912 India: ITC (then Imperial Tobaco Co. Ltd) launches Gold Flake.

1920: KDKA, Pittsburg, becomes the first radio station in the US, and is the first to broadcast the result of the 1920 presidential election.

1922: AT&T’s Station WEWF in New York offers 10 mints of radio time to anyone who would pay $100.

1923: National Carbon Co’s Eveready hour is the first regular series of broadcaste entertainment and music to be sponsored by an advertiser.

1924: God rich Tires sponsors the first hour-long show over a network of nine radio stations.

1928: Lintas (Lever International Advertising Services) is formed as house agency of Unilever in England, Hollend and germany.

1929: American Tobacco Co. spends $12.3 million to advertise lucky strike, the most any company has ever spent on single product advertising.

1934 India: Venkatraso Sista opens Sista Advertising and publicity Servicesas the first full service Indian agency.

1935: Leo Burnett leaves Erwin Wasey to start his own agency in Chicago.

1936: Life publishes its first edition. Later became the first magazine to carry $100 million annually in advertising.

1941: With 7500 TV sets in newYork City NBC’s WNBT begins telecasting July 1. First TV Spots, featuring a Bulova watch that ticks for 60 seconds, air as open and close time signals for the day’s schedule.
India: Lux signs leela Chitnis as the first Indian film Actress to endrose thye product and Hindustan Thompson Association.

1947: J.Walter Thompson Co. becomes the first agency to surpass $100 million in biiling.

1948: Heeitt, Ogilvy, Benson & Mather is launched.

1951 India: Vicks vaporub, a rub for cold, causes ripples with its entry to blam market.

1955: The Marlboro Man campaign debuts.

1957: It turned out to be one the great marketing disasters of automotive history. Ford Motor Co. introduces the Edsel. India Vividh Bharti Kicks off.

1960: Doyle dane Bernbach introduces the creative team approach of combining a copywriter with an art director to create its “Think small” campaign for Volkswagen.

1962: David Ogliv publishes Confessions of an Advertising man. India Indian television first soap opera-teesra rasta enthralls viewers.

1963: The Pepsi generation Kicks off the Coca cola wars.
           India: Wills filter tipped cigarettes’ launched and positioned as made for each other, filter and    tobacco match.

1964: Ogilvy, Benson & Mather merges with London-based parent company. After Uzs surgeon general determines that smoking is “ hazardous to your health” The new yorkerand other magazine ban cigarette ads.

1966: Following a string of account losses, Rosser Reeves, ted Bates” first creative chief and promoter of advertising that offer a “unique selling proposition”, resign at the age of 55.

1967: Well Rich Green (WRG) is established. Marry Well is the first woman to head a major agency.
            India First commercial appears on vivdh barti.

1970: Saatchi & Saatchi is established in London.

1971: India Benson’s charge in name to Ogilvy, Benson & Mather.

1972: India Western Outdoor Advertising pvt Ltd introduce first closed circuit TV (CCT) in the country at the resources in Mumbai.

1976: India Commercial television is initiated.

1978: India First television commercial is launched seen.

1979: India Ogilvy, Benson & Mather’s name changes to Ogilivy & Mather.

1980: India Mudra communication ltd set up.

1981: MTV debuts with frenetic video images that changes the nature of commercial.

1982: India: The biggest milestone in the television was the asiad 1982 when television turned to color transmission. Bombay Dying becomes the first colour TV ad.

1983: India Maggi Noodles is launched to become an overnite success. Mudra communication sponsors the first commercial telecast of a mojor supporting event with the India-West Indies series.

1984: India Vicco sponsors telecast of Yeh jo hai Zindgi!

1985: India Mudra communication make first telefilm, jana. 915 new brands of product and services appearing in the Indian market.

1986: India Sananda is born on july 31 the Bengali magazine stupefies India by selling 75000 copies within three hours of papering on the news-stands. Price quality posir\tion of Nirma detergent cakes boost sales.

1990: A new medium Internet is born. India Brand equinity The Economics time is born.

1991: India First India-targeted satellite channel, Zee TV start broadcast followed by Star TV.

1992: India Spectrum, Publisher of A&M, Constitutes its own award known as A&M Awards

1993: The internet becomes the reality as five million users worldwide get online.

1995: As its share price 30% Maurice and Charles Saatchi leave the agency they founded in 1970.

1996: India The Sun TV becomes the first regional TV channel to go live 24 hours a day on all days of the week.

1999: Internet Avertising breaks the two billion dollar mark and heads towards three billion dollars as the industry, under prodding from proctor and Gamble, moves to standardize all facets of the industry.

2003: TV show with built advertising is planned.

2004: Google has come to change your search in the world wide web.